The need to expand the perspective of the traditional music industry is clear, as music undergoes what Music Tectonics 2024 keynote speaker Mark Mulligan and his colleagues at MIDIA Research term a “bifurcation.” This split into two distinct but mutually beneficial layers presents a huge opportunity to both legacy players and newcomers eager to innovate. 

“The traditional commercial industry is being expanded by a new wave of creators who see music making in a whole new light,” explains Music Tectonics founder Dmitri Vietze. “Both sides are vibrant and growing, and both can benefit from closer connection and deeper inspiration. We want our event to reflect what’s happening and to empower everyone.”

The Creator Fair brought new music and audio creators and influencers into the conversation, while offering valuable advice in an exciting, casual environment.