Beneath the Surface of Music and Technology
Swimming WIth Narwhals
2024 Music Tech Startup Competition
Spotlighting creative startups through this competition is one of the ways the Music Tectonics conference focuses on music innovation—wherever it’s shaking up the industry.
Meet the 2024 winners!
DAWn Audio wins the 2024 Swimming with Narwhals Competition!
Congratulations to Diego Pinzon and Mandy Ortiz of DAWn Audio, who won both the Audience Choice AND the Jury Choice awards at the 2024 Music Tectonics Conference!
Finalists Parker Busick (Soloist), Richard Anderson (Soundspace) and Alex Brees (un:hurd music) gave strong pitches and fierce competition, but the judges and the audience agreed that DAWn Audio is the Narwhal of the year. Sharks are mean, unicorns are fake, but NARWHALS ARE AWESOME!
Thanks to the Final Jury for their incisive questions during the final pitches:
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Andrew Kahn (Crush Ventures)
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Rishi Patel (Plus Eight Equity Partners)
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Sun Jen Yung, Nfluence Partners
Congratulations finalists!
The ten semi-finalists each gave strong, compelling pitches! Our semi-finalist jury made tough decisions and selected four outstanding startups to pitch in the final round at the Music Tectonics Conference in Santa Monica.
Conference attendees met the founders and got demos at the Music Tech Carnival on October 22 , then watched and voted on the final round of pitches on October 23. Audience Choice and Jury choice winners were awarded on October 24.
Meet the Semi-finalists
CreateBase | DAWn Audio | HITMKR | Roadie | Booking-Agent.io
Showcase | Soloist | Soundspace| Switchchord | un:hurd music
Our panel of experts selected ten fresh companies from a stellar cohort of applicants. Each one is poised to innovate in the evolving music industry!
The selected semi-finalists pitched live at our online Pre-conference event on September 11, 2024.
The Semi-final Jury is:
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Sun Jen Yung, Nfluence Partners
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Deek Velagandula, Waverley Capital
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Kristin Grant, Investor
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Eligibility
Applicant companies must:
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purchase at least one conference badge. That's the only application fee! Early Bird rate badges are available through August 20.
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be less than 5 years old.
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have a working demo of a product/service/platform or a finished product.
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work in any part of the music innovation ecosystem: creating, distributing, listening to, or monetizing music; managing rights or data, engaging fans, running live music events, and more.
Timeline
July 10, 2024 Applications open
July 17 Narwhal Kickoff Event - Watch the video here
August 15 EXTENDED: Applications close at 11:59pm Pacific Time
August 23 EXTENDED: Last day to purchase badges at Early Bird rate of $249.
August 28 Ten semi-finalists announced, selected by a panel of music tech entrepreneurs, investors and experts
September 11 Semi-finalists pitch at the Music Tectonics Online Preconference
September 16 Finalists announced
October 22 Startup Carousel demos at the Music Tectonics Conference in Santa Monica, CA.
October 23 Finalists pitch in-person at the conference.
October 24 Jury choice and Audience Choice winners announced at the conference.
FAQ
What do the winning startups receive?
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Feature in a press release about the competition
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Founder interviews on the Music Tectonics Podcast after the event
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Free badge for the 2025 conference
Winning the 2024 competition does not come with a monetary prize or investment, but winners benefit from recognition and the warm embrace of the Music Tectonics community. The winner of the first “Swimming with Narwhals” competition in 2020, Jacquelle Amankonah Horton, sees the experience as a springboard for her startup Fave, a platform for fans to unite and support their favorite artists with passion and creativity. “Winning the Music Tectonics startup competition completely catapulted my company,” Horton recalls. “It was the first time I spoke publicly about my vision outside of moonlighting on the project, and the direct support I received from the judges, industry leads who saw or heard of me from this stage, and the amazing fellow attendee community is what led to me closing a $2.2M seed round from top industry companies just a few months later. So grateful and feel indebted to the MT family for this kickoff.”
Is there an application fee?
Yes: one member of your company must buy a badge to the conference. Early Bird badges are $249. Get yours before the price rises to $350 on August 20!
Why should I attend the conference if I am not selected as a finalist?
So many reasons!
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Being seen: Even if you're not selected as a semi-finalist, a panel of investors and experts will pay attention to your application. At the conference, you'll have the chance to meet investors who are speaking at or attending the conference and looking for great new ideas like yours, and you'll participate in UMG Digital Innovations' Startup Bootcamp.
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Networking: We’re designing an online preconference event for all badgeholders that includes the semi-final round of the pitch competition. Network with your cohort and get advice from our panel of judges at a Q&A. MT online events are fun, fast-paced, and dynamic- a far cry from the usual webinar.
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Time to shine: The first day of the conference features a Startup Carousel - a ring of startup demo tables at Santa Monica’s historic Merry-go-round. All Semi-finalists have top priority to join the finalists and present their demos, followed by applicants in order of application.
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Getting business done: Conference attendees tell us every year that they meet new partners, clients, and investors at Music Tectonics. Music Tectonics makes space for meeting and building relationships outside panels and keynotes with breaks on the schedule and a third conference day for your meetings.
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Planning for the future: Innovation in the Music Tech space thrives on conversation and connection across industry boundaries. Get ideas and actionable insights for your startup by taking part in deep conversations about the future of music and tech.
I have a great startup, but I can’t afford the cost of a conference badge. What should I do?
Apply for a badge scholarship! Music Tectonics is offering three badge scholarships to startup pitch competition applicants. Email Shayli (or use our contact form) by August 8 to apply, explaining briefly what this support means to your company.
Preference for badge scholarships will be given to founders belonging to groups historically excluded from tech and music industry leadership.
I applied to a past Swimming with Narwhal competition. Can I apply again?
Yes, if your company meets the other eligibility requirements! Past applicants are welcome to apply, and only past winners of the competition are considered ineligible. A year is a long time in the life of a startup, and we’d love to see how you’ve honed your pitch and your business model!
Who judges the competition?
All applications will be reviewed by an independent panel of music tech entrepreneurs, investors, and experts. The Music Tectonics and Rock Paper Scissors teams do not select semi-finalists.
Past judges include:
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Kareem Akhtar (Amazon Investor Fund)
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David Dufresne (Investor)
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David Gabeau (Union Street Ventures)
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Meng Ru Kuok, (BandLab)
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Brian Mac Mahon, (Expert DOJO)
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Fred McIntyre (Capacitance)
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Bob Moczydlowsky (Techstars Music)
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Aadit Parikh, Sony Ventures
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Isabelle Persson (Expert Dojo)
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Arabian Prince (Investor & NWA founding member)
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Juliette Rolnick, BDMI
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Joe Tou, Sony Ventures
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Deek Velagandula, Waverley Capital
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Tom Windish (Wasserman Music)
Why Narwhals?
Sometimes called the “unicorn whale,” the narwhal mascot represents the spirit and goals of the competition. We invoke the real one-horned animal to poke fun at the cultural obsession with billion-dollar unicorn startups, since we keep the focus on innovators with real-world solutions. And while shark tanks pit founders against each other and antagonistic judges, the Music Tectonics competition is designed to be welcoming and mutually supportive.
What's the story behind this competition?
See the 2023 competition page to find out who competed and who won!