2020 conference schedule

Learn the ins and outs of music marketing with a Linkfire demo and Q&A session. Whether you're new to Linkfire or an experienced user, this session will showcase the newest features and present a detailed rundown of the Linkfire marketing platform.

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In keeping with Music Tectonics' off-beat style, our pitch session won't throw startups into a ruthless shark tank, but rather invite them to Swim with the Narwhals, the unicorns of the sea. Five contenders will get constructive feedback from a jury of experts including Arabian Prince, founding member of N.W.A., tech investor, and innovator and David Gabeau of Union Square Ventures. You the audience will select the winning startup by popular poll during this session! The winner will be featured on the Music Tectonics podcast, an 'Ask Me Anything' in the Music Tectonics community app, and a press release prepared by the music tech PR experts at rock paper scissors, inc.

With the overnight cancellation of SXSW, the live music industry came to a screeching halt. The financial impact has been devastating for venues, promoters, agents, and anyone in the live side of the business. This panel brings together promoters and other experts to give an overview of efforts to save the live music industry as well as innovations that have emerged in this moment of crisis.

Revolutions are happening in podcasts, audio advertising, smart speakers, and even terrestrial radio. What does this mean for the future of streaming? How will music integrate with this audio listening explosion? This panel paints a picture of what is to come, from creating a platform-branded sound to AI-powered segue creation and selection. DSPs are not competing with each other; they are competing with all sound.

It wasn't that long ago that nobody over the age of 13 knew what TikTok was. Now the emergence of social video has led to political ban attempts, a meteoric rise of a new influencer market, and runaway dance hits fueled by 7-second video clips. In this firside chat video analytics platform Pex's CEO Rasty Turek unfolds the emergence of US-based social video app Triller with CEO Mike Lu. They'll discuss how Lu knew to start a social video app, how their approach is different from other apps, and the role of music in social video, and how that has impacted his licensing strategy.

Music and fitness go together like peanut butter and... protein drinks! From the beginning of the aerobics on Beta video tapes, music has been central to the growth of the fitness industry. Get caught up with music's continued growth and revenue opportunities in the space. Learn about smart athletic equipment, curation for workouts, fitness apps with streaming built in, and hear where this dynamic field is going in the coming years.

The walls are down and fans worldwide are ready to listen. How do you build a digital footprint when you're not physically present? What are the most exciting markets you can reach now better than ever? As labels and managers now have to tackle an entire planet, strategies and KPIs differ from region to region. One market might call for a single every month and another might call for full-length albums. Whether you work with U.S-based or international artists marketing to the world, join this panel of those in the digital trenches to explore how the global market calls for agility and speed. Get the lay of the land for what it means to start fresh in each new market and how you can pull it all together for a global strategy.<br>

Livestreaming concerts were the stepchild of the music industry until Friday the 13th, March 2020. With brick and mortar venues shut down for the rest of 2020 and beyond, livestreaming is now the hottest startup at the music tech ball. Is it here to stay? Is anyone making money from it? Find out what differentiates one platform from another, trends in performance approaches, and everything else you need to know about the staying power of livestreaming.

Following a demonstration of powerful AI that can enable significant change in the music industry, Zack and John examine industries that leverage music and how they will need to change and differentiate for growth. They will touch on industries, such as fitness and wellness, retail, advertising, streaming, and gaming. They will also explore artist engagement and personalization use cases.

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