2020 conference schedule

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While the music industry has returned with a bang, nobody gets excited about fractions of pennies. But 2020 marks the year where the industry leans into every additional revenue stream. From additional audio formats to uses of lyrics and metadata, this panel attacks with specificity the variety of ways that labels, rightsholders, and administrators can add more layers of revenue on top of streaming in the digital era.

Thanks to all your binge-watching during the pandemic, Netflix, Hulu, and HBO are running low on content. Not really--but there is great demand for soundtracking more moving picture than ever before. As the planet's catalog of music, film, and TV concurrently explode, tthere are tons of opportunities for improving the process of sync. Dive into the tools, processes, and innovations ranging from catalog management to soundtrack discovery, from audio editing for film, to pre-cleared licenses for advertising and podcasts. Tech innovators are making it easier for this growing marketplace.

Since touring in real life was canceled in 2020, it's time to explore other worlds for concerts like Roblox and Minecraft. Each of these gaming platforms have hundreds of millions of users, and many are lovers of music. Come hear about the innovative ways these gamers are engaging with music on platforms--not just through livestreamed concerts--that feel like a cross between virtual reality and social media. This panel will give you a chance to think about tapping a whole new audience and where gaming and music is going in 2021. 

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Join LyricFind's SVP, International Publishing, Robert Singerman, as he delves into the social and economical benefits of lyric translations. From making music discovery more accessible, to garnering new audiences and increasing listening times on music platforms, lyric translations are not only the way forward in making music universally understandable, but they can have a significant impact on revenue, user growth and engagement.<br>

What music marketing executive has said: "I want more barriers between artists and fans?" None! This panel takes a dive into what it takes to develop primary relationships with fans in the digital age. Do you want to rent your fan relationships through social media ads or own them with email addresses and mobile numbers? How do you create engaging relationships at scale? This panel of label marketing pros and experts digs in with what works right now and where things are going next.</font><br>

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Fresh from three months of research, Mark Mulligan debuts his latest big idea in music: creator tools are the next major growth driver of the music business. Find out why this shift is pushing companies to create relationships with artists when they make music, not when they distribute it. Why are most record labels missing this and how will it change the very nature of record labels? What about the companies who are already creating marketplaces and tools for artists long before a label or distributor has even heard the artist's name? This is the new top of funnel and it will change A&amp;R forever more. As usual with Mulligan, prepare to have your world turned upside down as he brings back music industry knowledge from the future.

When our heroes last landed on a nearby planet, music industry executives were still confused. In this episode, a pandemic has struck down those concerns and new life has been breathed into Mixed Reality. AR filters are building from the bottom up. VR headset prices are coming down and AR glasses are now available at the local drug store (almost). Find out the latest ways that AR/VR/XR are building communities and showing there are new opportunities for music to make money and engage fans in multi-sensory experiences. Whose the step child now?! It's not Mixed Reality!

Streaming has boosted overall revenue for the recorded music industry. Yet, penny fractions per stream still give artists indigestion. A new era is emerging where artists and their teams can capture additional revenue through new forms of fan engagement. This panel dreams up the future of subscriptions, digital merch, VIP experiences, video shout outs, and direct-to-fan interactions we have yet to imagine.<br>